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This blog will focus on corporations increasing use of social media as a way of reaching their key public(s).
In recent years, the media has shifted from traditional forms (television, radio, movies) to being a more interactive two way model of communication (with the rise of the Internet). As the media changes, corporations must adapt to new mediums or risk loosing their audience.
I am interested in looking at big organizations as well as not-for-profit companies and researching how they have chosen to use social media and whether or not this has been beneficial for them. This blog will provide links to interesting and current social media campaigns that I come across.
My topic was inspired after I was hired at a company based on my ability to use social media. My former boss realized that the generation of today receives their media in a much different way than she did growing up. She wanted to keep up with the times and reach a new younger audience through Twitter, Facebook, LinkedIn etc. (all websites I will be explaining and referring to in my blog).
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Hi Lauren,
ReplyDeleteI think more and more firms (for-profits, not-for profits and governments) have used social media, today. i reckon because social media does not cost so much money as many firms have to consider how to maximise profit if they have to spend a great amount on PR stuffs. So, i think, social media is like the alternative way. besides, in Indonesia, the people are extremely addicted to facebook which i'm definitely impressed with this social networking. So, facebook can reach more and more people. once a company update its status, people will see what's going on. even facebook is now mobile, so it would be easier to companies to update news or make relationships with their customers. However, some areas in Indonesia have not penetrated Internet, so digital divide would be the problem (oopss i think this last sentence is out of topic). :P
Thank you.