There are numerous press agencies that operate online.
For example,
Thomson-Reuters
24-7 Press Release
Xinhua News Agency.
Have you ever wondered where press releases came from? Here is an informational video from PRWeb about the shift from traditional press release to online PR releases:
These agencies are often an untapped resource for the media relations practitioner. Press releases can often be submitted for free. Electronic distribution is a great way to increase readership and reach the target public.
International online press agencies should be taken advantage of by the general public as well as anyone interested in pursuing a career in public relations. These sites offer up to date headlines from a variety of perspectives. Most current news stories are covered on international online agencies. Whether this is due to the economy and cost factors, or simply a shift in the way we receive our information, online news agencies and social media pitching is being practiced in public relations.
So we know news is going digital. How are social media press releases and pitches difference from traditional media press releases? For one they are much more interactive! Adding links and background information via website links is very easy to do. It is important to make your release stand out, but make sure the key information is there as well! I think it is still best to stick with the traditional format of putting a lead sentence at the top and the background information closer to the bottom.
Here is what some other experts think:
PR Week has an article about whether or not to pitch to social media
Here is another video from the UK about the social media news release:
Subscribe to:
Post Comments (Atom)
I totally agree. Pitching to online agencies will require a lot of the same qualities as pitching to traditional media. The interactive aspect of pitching online opens up a whole new, exciting world to news releases and public relations because of the infinite possibilities. Time to get creative!
ReplyDeleteA friend of mine works for a big PR agency in Toronto and they found that using online press releases was actually not increasing their pickup. It could be that its still a relatively new technology that journalists aren't really into yet either, as that other article you linked to suggested. I'm sure its only a matter of time before this becomes the preferred way to send a press release.
ReplyDelete